William Hill Plc has announced good progress in their interim management statement for Q1 2009.
Overall net revenue increased by 6.5% reflecting the company’s expanded online business partnership with Playtech as opposed to their standalone interactive business.
In their overview, Hills reported that the overall performance during the period remained resilient. However horse-racing had a significant influence on trading with bad weather leading to the cancellation of approximately one third of scheduled UK horse race meetings at the start of the year and, in March, horse-racing results going strongly in the customers’ favour, including during the Cheltenham Festival.
However, April proved more fruitful for Hills with horse-racing results swinging back in favour of the bookmakers, helped by a good Grand National result! Both Cheltenham and Aintree proved to be as popular as in previous years, both key events for bookmakers’ turnover.
Net revenue from the expanded William Hill Online business increased by 50% in the period, compared with the standalone William Hill interactive business in 2008, following the completion of the acquisition of Playtech’s online gaming, marketing and customer service assets on 30 December 2008..
Hills launched their new Sportsbook on the Orbis technology platform in December 2008 to provide an improved offering in a very competitive marketplace.They indicate that net revenue was similar to the comparable period in 2008. They also report an encouraging growth in customer accounts and a double-digit growth in the number of slips and in turnover following a substantial increase in the number of markets and products offered to customers on the Sportsbook.
In their gaming division, net revenue increased by 77%. In January and February, Hills launched their stand-alone casino and poker websites on Playtech’s software and the iPoker network. All Hills poker is now run on Playtech’s i-Poker network and the firm expect to migrate their main William Hill casino to Playtech software later in the year.
Hill’s most disappointing division was it’s tele-betting where gross win fell by 31% in the first quarter reflecting poor horse-racing results at Cheltenham and increased competition from overseas operators. The channel represents 3% of the Groups’ net revenue.
Commenting on the interim results for Q1, Ralph Topping, Chief Executive of William Hill, said ‘Although the economic and competitive environment remains challenging, our results show continuing resilience. Integration of our online business is progressing, with an encouraging increase in the number of customer accounts, and we look forward to reaping the full benefits of this developing business’
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